Back to The Court
Radi Barakat
Founding Member · The Court

Radi Barakat

@RADIBARAKAT

Arabic comedy & lifestyle creator. Podcast-format reels that the diaspora calls home.

Languages
Arabic · English
Format
Reels · Podcast
Based
United States
Joined
MMXXVI · Founding
242K+
Cross-platform followers
100K IG · 82K TikTok · 60K Snapchat
2.4M
Reach · 90D
avg post: 24K views
6.7%
Engagement
3.4× category avg
944.9K
TikTok Likes
@radibarakat · 82K followers
I Why Radi

A voice that travels.

Most MENA creators reach only one side of the language. Radi reaches both — the homeland and the diaspora — and his audience trusts him to translate the joke either way.

PILLAR I

Bilingual by default

Native Arabic delivery with English code-switching that feels organic, not performative. Brands get reach across the Gulf, the Levant, North Africa, and the Western diaspora — without three different briefs.

PILLAR II

Format-native integrations

Podcast-style reels are his core language — sit-down conversation, jokes built into the rhythm, brand mentions that land like asides instead of ad-reads. The integration doesn't break the show; it earns its place.

PILLAR III

Audience that buys

Diaspora viewers have spending power that most MENA-focused creators can't reach. Radi's audience converts on premium price points — banking, telecom, fashion, and electronics — because they trust his recommendations as cultural insider voice, not algorithmic noise.

II The Audience

Where the conversation lives.

A geographic fingerprint other creators can't replicate — strong roots in MENA, real reach in the Western diaspora.

Geographic distribution

Audience by country

Instagram audience geography · plus 82K TikTok / 60K Snapchat

242K+ TOTAL FANS
Egypt24%
Saudi Arabia19%
United States14%
UAE12%
United Kingdom8%
Jordan7%
Other16%
Content mix

What he posts.

Distribution by content type · last 90 days

Comedy
65%
Lifestyle
20%
Brand
15%
Engagement by type
Comedy
7.4%
Lifestyle
5.6%
Brand
6.2%
III Growth & Demographics

Trajectory & composition.

Growth · 90 days

Followers over time.

Compound monthly growth: +8.2%

110K 90K 70K 50K 90D AGO 45D TODAY
Demographics

Audience composition.

Age & gender split · last 90 days

58/42 M / F
Male58%
Female42%
18 — 24
28%
25 — 34
41%
35 — 44
19%
45 — 54
8%
55 +
4%
IV Brand Fit

Categories that work.

Where Radi's voice lands hardest — based on his existing audience purchasing behavior and content history.

Banking & Fintech
Diaspora remittance, neobanks, halal investing — high-trust verticals where his cultural authority matters.
Telecom & Tech
Carriers, headphones, smart devices, streaming. His podcast format makes product walkthroughs feel native.
Fashion & Lifestyle
Modest-modern fashion, fragrance, watches. Authentic taste vs. influencer-noise — his audience trusts the rec.
Travel & Hospitality
Airlines (Gulf carriers, KSA tourism), hotel groups, destination tourism. Resonates with both home and diaspora.
Food & Beverage
Halal-certified, regional snacks going global, beverage brands. Family-table positioning is in his bones.
Automotive
Luxury & mid-market — the diaspora audience over-indexes on car spend. Native review-format ready.
V Recent Work

Selected reels.

A sample of recent work. Full case studies available on request.

Radi Barakat reel
Watch on IG
Reel · 01
Radi Barakat reel
Watch on IG
Reel · 02
Radi Barakat reel
Watch on IG
Reel · 03
Radi Barakat reel
Watch on IG
Reel · 04
Book Radi

Reach the founder. Every brief is read by MJ.

Response within 24 hours · Business days